We’re all about the things that make building a PC such a rewarding experience. The sense of achievement. The joy of making and creating something uniquely yours in form and function. The freedom that comes from complete control. And of course, the thrill of bringing your creation to life without melting your components. The Cooler Master story starts with a rogue product manager working on a hunch out of a rented apartment in Taipei. He had no funding, no support other than a single secretary who handled the admin while he set to work inventing, improving, making and marketing new products.