From The manufacturer

Never miss your team play.

Sports Alert notifies you before, during, and after games. You’ll never have to worry about missing the big plays from your favorite teams, even when you’re watching other content.

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Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

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Enhance Your Interior

Add LG UHD AI ThinQ to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior.

* This LG 55UP7550 Television image is for illustration purpose only. Actual image may vary.

 

* This LG 55UP7550 Television image is for illustration purpose only. Actual image may vary.

 

Intelligent Quad Core Processor 4K

Enhance everything you see and hear.

The processor removes video noise and creates more vibrant color and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.

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AI Brightness Control

A bright idea for better TV.

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.

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AI Sound

Sound that every genre deserves.

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.

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AI ThinQ

Think you know smart?

Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite built-in voice assistant to control your TV with just your voice or browse through all the OTT apps for latest content and movies.

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New Home

Welcome to your new home.

Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.

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New Magic Remote

More like a magic wand.

The redesigned Magic Remote has an ergonomic design that’s easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites.

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Voice Command

Your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition. With Google Assistant and Amazon Alexa built in, you can control your LG UHD AI ThinQ with your voice and access entertainment faster.

* This LG 55UP7550 Television image is for illustration purpose only. Actual image may vary.